API-first
Every module exposes documented APIs and webhooks, so you can build your own front-end or connect your own tools.
B2B iGaming infrastructure
We build the house.
You run it.
World's End Gaming provides the platform, the know-how and the services that companies need to launch and scale sportsbooks and online casinos — from licence to first bet, and every day after.
PlatformSportsbook, casino, player accounts and back office on one modular stack.
Know-howLicensing, compliance, payments and market entry, from people who have done it.
ServicesTrading, CRM, support and operations teams that work as an extension of yours.
Platform
One stack, every layer.
Our platform is built in independent layers that talk to each other through APIs. Take the full stack, or plug individual modules into what you already run. Select any module to see what's inside.
Products
See it working.
A closer look at the products your players and your team use every day.
A sportsbook that trades like a desk.
Pre-match and in-play markets across major sports and esports, with pricing, margins and liability under your control.
- Pre-match, in-play and outright markets
- Bet builder, cash-out and early payout
- Configurable margins by sport, league and market
- Real-time liability and player risk profiling
- Odds boosts, free bets and acca insurance
- Live match trackers and streaming integration
Bet slip
—
Stake$50.00
Odds—
Potential return—
Place bet
A lobby that sells itself.
Aggregated content from third-party studios through a single integration, with merchandising tools to put the right game in front of the right player.
- Slots, table games, live dealer and instant games
- One integration for many studios
- Lobby management, categories and personalization
- Jackpots, tournaments and prize drops
- Free spins and bonus rounds managed from the back office
- RTP and content controls per market
Network jackpot$1,284,310.42
FeaturedSlotsLiveCrashTable
The whole business on one screen.
A unified back office for finance, risk, marketing and support, with real-time data and reports ready for your regulator.
- Real-time GGR, NGR, deposits and active players
- Player 360: history, limits, notes and documents
- Role-based access with full audit trail
- Regulatory reports and data exports
- Multi-brand and multi-currency from day one
- Data warehouse access for your BI tools
GGR$0+8.4%
Deposits$0+5.1%
Active players0+3.2%
Bets placed0−1.3%
GGR by vertical · last 14 daysSportsbookCasino
Every deposit, on the best route.
A payment gateway that connects local and international providers and routes each transaction to the method most likely to approve it.
- Cards, bank transfers, instant payments and e-wallets
- Local methods per market, such as instant bank rails
- Smart routing and automatic retries
- Withdrawal approval workflows
- Automated reconciliation and settlement reports
- Velocity rules and fraud screening
Deposit$120.00
Smart router
Journeys, not blasts.
Build automated player journeys triggered by real behaviour, with bonuses, messages and rewards that respect each player's limits.
- Visual journey builder with triggers and branches
- Segments that update in real time
- Email, SMS, push and on-site messages
- Bonus engine: deposit, free bet, free spins, cashback
- Missions, levels and loyalty shop
- Responsible-gaming checks before every offer
TriggerFirst deposit
CheckWithin player limits
Wait24 hours
BranchPreferred vertical?
SportsbookFree bet + push
CasinoFree spins + email
Verticals
Every way your players play.
Launch with one vertical and add the rest on the same wallet, the same account and the same back office.
Solutions
Choose how much you own.
Every partner starts from a different place. We structure the relationship around your licence, your timeline and the control you want to keep.
Launch planner
Sketch your operation in a minute.
Pick a model, your verticals and your target regions. We'll outline the stack and the workstreams involved, and you can send the brief straight to our team.
Know-how
Technology is the easy part.
Launching a gaming business means navigating regulators, banks, payment providers and content studios. We bring the experience to get it right the first time.
01
Licensing & regulatory
Jurisdiction strategy, licence applications, technical documentation and ongoing relations with regulators.
02
Compliance programmes
AML/CFT policies, KYC and source-of-funds checks, responsible-gaming frameworks and staff training.
03
Certification readiness
Preparing platform and content for independent testing-lab certification required by each market.
04
Banking & payments
Merchant accounts, local payment providers and treasury flows that work in high-risk categories.
05
Market entry
Market sizing, product localization, content selection and go-to-market planning for new territories.
06
Operating model
Organization design, processes and KPIs to run a gaming brand as a profitable, auditable business.
Services
Teams that operate alongside yours.
From full managed operations to a single function, our services scale with the stage of your business — and hand over when you're ready to run them in-house.
Managed operations
We run the day-to-day of your brand under your direction: content, promotions, payments and reporting.
Trading & risk
Odds management, liability control, sharp-player detection and bonus-abuse prevention, around the clock.
Marketing & acquisition
Performance marketing, affiliate programme management and brand campaigns built within advertising rules.
CRM & retention
Lifecycle strategy, campaign execution and VIP management that grow lifetime value responsibly.
Player support
Multilingual support by chat and email, KYC document review and payment queries.
Technical integration
Integration of studios, feeds, payment and KYC providers, and migration from legacy platforms.
Compliance as a service
Transaction monitoring, regulatory reporting and internal audits that keep your licence in good standing.
Data & analytics
KPI frameworks, dashboards and analysis that turn platform data into decisions.
Approach
From idea to operation.
A structured path that reduces risk at every stage and keeps you in control of the decisions that matter.
Assess
Market, regulation and business case.
Feasibility report · business planStructure
Licensing, corporate and banking setup.
Licence file · payment stackBuild
Platform configuration, content and payments.
Configured platform · brand front-endLaunch
Certification, go-live and first campaigns.
Certified release · launch planScale
Optimization, new verticals and new markets.
Growth roadmap · new marketsMarkets
Global by design. Local by regulation.
Every market has its own regulator, rules, payment habits and player preferences. Here is how the landscape looks across the regions we work with.
Overview for orientation only. Regulatory frameworks change frequently; this is not legal advice.
Technology & security
Built to be audited.
Gaming is one of the most regulated digital businesses in the world. Our architecture and processes are designed around that from the start.
API
SCALE
Elastic by default
Cloud-native services that scale with traffic peaks on big match days and big jackpots.
DATA
Data residency
Deployments that can keep player data in the jurisdiction where the regulator requires it.
SEC
Security controls
Encryption in transit and at rest, role-based access, secrets management and continuous monitoring.
LOG
Full audit trail
Every change to a player, a bet, a bonus or a setting is logged and traceable.
OPS
Resilient operations
Redundant infrastructure, backups and incident response procedures with clear escalation.
Responsible gaming
Responsible by design.
Sustainable gaming businesses are built on trust. Player protection, age verification and anti-money-laundering controls are part of everything we deliver — not an add-on.
- Deposit, loss, wager and session limits
- Self-exclusion and cooling-off periods
- Reality checks and activity statements
- Behavioural risk indicators for early intervention
- Age and identity verification at sign-up
- Integration with national self-exclusion registers
FAQ
Questions we hear often.
Can't find what you're looking for? Write to us and we'll answer within one business day.
info@weg.betContact
Let's build what comes next.
Tell us about your project. Our team will get back to you to schedule an introductory call.
info@weg.bet